Professional Coaching Diploma   

Are you ready to take the next steps and become a highly qualified and ICF accredited coach?

Professional Coaching Diploma   

Are you ready to take the next steps and become a qualified and accredited coach?

If you are looking to retrain or to add coaching as part of your business offer this comprehensive and fun diploma is for you. 

We are certified and accredited with both the ICF (International Coach Federation: ACTP - direct accreditation route to ACC & PCC) and AC (Association of Coaching - ACCT) 

The diploma was created to offer structured, high-quality teaching combined with practical coaching experience to enable you to become the best coach you can. 

And it doesn't stop 

We believe that Psychology and Neuroscience underpin coaching and use evidence-based approaches to help you get your clients great results. 

If you want something that will help you become an excellent coach AND build your coaching business look no further. 

Why choose us? The Professional Coaching Diploma combines: 

If you're looking to retrain or add coaching as part of your business this comprehensive, robust and
fun diploma is for you and gives you excellent value for money !

If International Coaching Federation (ICF) accreditation is on your radar, you have a direct route when you complete this diploma. It’s the ONLY qualification that gives you a direct ICF accreditation (at ACTP level)
, without having to do more mentoring or training or top (and the added investment that comes with it).

The diploma was created to give you structured, high-quality teaching combined with practical coaching experience, so you can become the best coach you possibly can
.
We believe that Psychology and Neuroscience underpin coaching and use evidence-based approaches, to help you get great results for your clients.

And it doesn't stop there! Alongside training you to become a brilliant coach, we also support you to build your coaching business and to deliver pro bono coaching, so you can build your experience and your confidence.

If you want to feel totally supported to become an excellent coach qualified to ACTP level AND build your coaching business, look no further!
  • Small cohort groups so you can build strong relationships and a network of other coaches from a diverse range of backgrounds 
  • ​Evidence based coaching approaches including neuroscience, positive psychology and transactional analysis as well as more mainstream approaches such as GROW to give you a diversity of experience 
  • ​Tutors and trainers who all run their own successful coaching businesses to support you every step of the way 
  • ​Business building support with mentoring and courses so that you can grow your business as you develop your coaching 
  • ​A coaching buddy so you can build your coaching hours and opportunities for pro bono coaching if you want to work with third sector and charitable organisations (or if you are still working and want to get more hours under your belt before you take the leap). 

Why choose us? The ACTP (ICF) Professional Coaching Diploma combines: 

Small cohort groups so you can build strong relationships and a network of other coaches from a
diverse range of backgrounds
 
​Tutors and Trainers who ALL run their own successful coaching businesses to support you every step of the way 
​Evidence based coaching approaches including neuroscience, positive psychology, somatic coaching, DISC personality profiles, emotional intelligence and transactional analysis as well as more mainstream approaches such as GROW to give you a diversity of experience 
Support to build your coaching business, with mentoring and courses so you can grow your business
while you develop your coaching skills 
​A coaching buddy so you can build your coaching hours and opportunities for pro bono coaching if you want to work with third sector and charitable organisations (or if you are still working and want to get more hours under your belt before you take the leap)

What made you sign up to the coach training?


"I got into coaching last year and I knew that I wanted to get a qualification.

I did look at other programs, but when I had the consultation with you I realized everything I was looking for is all blended in your course and I thought it was the right thing for me to do.

On the course, I literally come out of every session thinking "wow lightbulb moment". It's been so great because I've discovered a lot about myself.
I am not only learning tools about how to help other people. I'm learning tools to help myself.
When I need some self-coaching I can definitely do that and every week I learned something new for me to add.

It is helping me a lot from my previous business when I was coaching with no tools. Now I have more tools in my bag than I could ever ask for."

Nonie Leonard, 
Vision Board Life Coach and founder of the Highly Favoured Woman Community. 

What would you say to someone considering signing up?


If you're looking for something that's not going to just only help your clients, but help you as well, I would definitely sign up for it.
It's helped me in more ways than one, in terms of all the different tools that we're learning different methods that we’re learning.

I'm self-coaching myself every day and I'm finding that I'm actually becoming a better person by using the tools from the course that I'm learning.

 I love the Community. If you want just more than a course, more than a community, then definitely sign up.

Rebecca Daniel

What made you sign up to the professional coach diploma?


My background is in education, and I am still involved in that sector. They want professional qualifications and professional experience and I think credibility is really important. 

 I think first and foremost you were the person who encouraged me to sign up: this is because I know how awesome you are and I know how seriously you take coaching.

The second reason was because of the professional nature of it. I wanted to go into corporate and into schools. And to work in these sectors, you need to get a professional certification.

It's everything that I thought it would be and probably, even more.

I love the flexibility around it and I've met some amazing people.

I love the feedback part and I think that's very important: it's amazing to have someone to listen to you, give you advice and also motivate and boost.

What would you say to somebody thinking about joining in September? 


I would say: if you're considering coaching, I would definitely book a call
"I decided to take the qualification as I respect Ruth as a coach and specifically wanted to learn from her. I was looking to expand my skill set.

I have decided to focus more on coaching in my business, having learned to use these skills confidently and the value of coaching. I really enjoyed the weekly peer coaching and the relationships working in the group.

Coaching is a great, effective tool but there is a huge difference between having good training and just winging it. I love winging it in life but the foundations need to be there first! Ruth offers a really fantastic foundation and has brought out the value of honing this skill and offering this service."

Helen Johnson, Coach

"Fantastic right from the start, right from that sort of first initial contact. It's been exciting getting books through the post, 
and those books have quite literally changed my life. They are at the top of my reading list now.

And then the course content is really thorough. The trainers are just great people, and they're all there to help.

One of the things that I really love the most is how much coaching practice we do as part of the training. 
Then we are ready to take that out into real life and it doesn't feel scary. It doesn't feel daunting. 
It just feels natural because we're practising so much of it through the sessions which I think is really important.

We go into these Triad groups and we formed such lovely relationships across those groups that it's really nice.

I should probably mention how amazing everyone that's in the cohort is. 
It's nice to go and see them every week and to watch people progress.

It’s also really nice having that blend of people at different levels."

Rebekah Lobb



So, how does the Professional Coach Diploma Work ?

So, how does it work? 

  • Each week (or month if you choose the weekend option) we meet on zoom for our sessions. 
  • ​We are very aware of zoom fatigue and know how people learn so we make sure that we split the sessions into theory, discussion and coaching practice with regular breaks. 
  • ​You have the chance to coach and be coached in each session and observe different coaching styles. 
  • ​We believe in modelling best practice and will involve students in powerful coaching demonstrations as well as give access to recordings so you know what is expected of you.
  • ​Outside of sessions we recommend 1-2 hours of coaching per week and an 1 hour of additional study which may be reading, podcasts or personal development.
  • ​We often find our students want to do more!
  • ​The group sessions are supplemented by 10 mentoring hours where you work with an ICF (international coaching federation) coach of a PCC or above rating. 
  • ​You are assessed with a live coaching session at the end and throughout the course will get formal feedback on 5 additional sessions and informal feedback (peer and tutor lead) each week.
  • ​We believe in supporting you and work with each student as an individual helping you track your progress to achieve your diploma.
Each week (or month if you choose the weekend option) we meet on zoom for our sessions which
are all recorded, so you always have access to look back on the training
We are very aware of different learning preferences so we make sure that we split the sessions into theory, discussion and coaching practice, with regular breakss. 
You have the chance to coach and be coached in each session and observe different coaching styles so you can develop your own approach 
​We believe in modelling best practice and will involve students in powerful coaching demonstrations as well as give examples beforehand so you feel prepared and know exactly what is expected of you 
​Outside of sessions we recommend 1-2 hours of coaching per week (we can help you find these opportunities) and an 1 hour of additional study which may be reading, listening to podcasts or personal development.
​We often find our students want to do more!
The group sessions are supplemented by 10 mentoring hours where you work with an ICF (international coaching federation) coach of a PCC or above rating, focused on your development as a coach. 
You are assessed with a live coaching session at the end of the diploma. Throughout the course, you’ll also get formal feedback on 4 x additional sessions and informal tutor-led feedback on at least four occasions.
​We believe in supporting you and work with each student as an individual helping you track your progress to achieve your diploma working alongside our coach training manager 

What We Don't Do:

  • We don't make promises of 6 or 7 figures from doing the qualification - of course we talk about the financial aspect and help you build a business that plays to your strengths.
  • ​We won't let you feel like a number every student is important to us and we have put significant support and resource into place so you feel this!
  • ​​We don't give you nice feedback for the sake of it!: we have high and rigorous standards and although we are supportive we also help you to strep out of your comfort zone. 
  • ​We don't say you have to wait until you are qualified to start charging clients: we work with you on a plan for where you are and your experience and encourage you to start charging (if you haven't before) at least 1/2 way through the course 
  • ​We don't cut corners: the investment is significantly higher than some of our competitors as we give each student 10 mentoring hours included (worth £1500) as well as providing high quality training in small groups + business mentoring and coaching. This means the value is often 4-5 times our leading competitors (and means you are more likely to get a ROI) 
We don't make promises of 6 or 7 figures from doing the qualification . But we DO teach you about the financial aspect and help you build a thriving coaching business, that plays to your strengths (and some of our graduates are making 6 figures+!)
​We won't let you feel like a number. Every student is important to us and we have put significant support and
resources into place, so you feel taken care throughout your diploma
​​We don't give you nice feedback for the sake of it!: we have high and rigorous standards and although we are supportive we also help you to step out of your comfort zone to be the best coach you can be. 
​We don't say you have to wait until you are qualified to start charging clients. We work with you on an individual basis - based on your experience -and encourage you to start charging as soon as you are ready
​We don't cut corners. The investment is higher than some of our competitors because we give each student 10 mentoring hours included (worth £1000+),  as well as providing you with high quality training in small groups + business mentoring and coaching. This means the value is often 4-5 times more than our leading competitors (and means you are more likely to get a ROI)

"The work I was doing was mentoring but I really wanted to get into coaching. I knew a qualification was going to really unlock things for me. And it has massively. I was a good coach before, now I know I am a fierce coach.

Being coached every week has meant I have learned so much about myself and it has been a massive support and incredibly powerful. And I've loved looking at the different ways that we could coach. And the different frameworks we could use, rather than it just being, "This is the way," and it's a tick-box exercise, which it absolutely wasn't.

I have really discovered my style of coaching, which I can say is fierce because I do ask the challenging questions but with compassion and support. Another takeaway was some really deep work that I'm able to do with other people. So Lucy has a great line (who delivered the transactional analysis training) ."You can only meet people as far as you've met yourself." The biggest thing is for me doing the work myself so that I can then help other people do the work."

Anita Phagura, Coach and Founder of Fierce Project Management

What was your experience when you came to coaching?


"I’m a chartered accountant with over 16 years of corporate finance and audit experience in some of the biggest businesses in the UK. While I enjoyed my day job, I particularly loved the people elements - helping other people achieve their best

So for 2020, I decided to focus more on people and become a coach. I was convinced my natural skills were enough and I didn’t need specific coach training. By March I’d left my job, had some clients, and was getting into the swing of networking. Then the world changed and my plan spluttered and stalled. Come the summer, I decided to reset, do a course, get qualified, and validate my skills."

Mike Cole

What made you think this coach training was for you?


"I hunted around and picked Kudzi Coach Academy because I liked the breadth and depth of the training.

I love that it not only shows the power of pure coaching, it also demonstrates a bunch of tools and techniques you can use too.

I like the idea of finding my own natural coaching style, rather than following a regimented path, and to lean into what this means for my business. This training helps with all of this.

After I signed up, I sought more clients to relaunch with. I was open about my training and encouraged clients to join me to journey together, and it’s been great. They have loved being on that journey, and benefiting from launch customer pricing, and seeing how my skills are quickly developing.

I’m honestly shocked by how useful this training has been. I really didn't think I needed it, but I’ve totally changed my mind on that now. It was exactly what I need and I highly recommend it for anyone looking to maximise their coaching potential."

You May Be Thinking Okay This Sounds Great : 
What Do I Actually Get?

You May Be Thinking Okay This Sounds Great : 
What Do I Actually Get?

  • You have 100 hours of live teaching over 6/7 months which gives you insight into different methods and approaches 
  • ​10 hours of mentoring (group and individual) to help you build your coaching skills and reflect on your progress 
  • ​Feedback on 6 recorded sessions to help you improve your skills and become a confident and highly competent coach 
  • ​A private Facebook community where you can ask any questions and get non judgmental support for your coaching and your business
  • ​Group business sessions to help you build your business and get clients as well as be a great coach (plus access to an online business program)
You have 100 hours of live teaching over 6/7 months which gives you insight into different methods and approaches 
​10 hours of mentoring (group and individual) to help you build your coaching skills and reflect on your progress 
​Feedback on 6 recorded sessions to help you improve your skills and become a confident and highly competent coach 
​A private Facebook community where you can ask any questions and get non judgmental support for your coaching and your business
​Group business sessions to help you build your business and get clients as well as be a great coach (plus access to an online business program)

This looks like 9 full modules with their own student workbooks, all of these are recorded if you can't make them live (you need to attend 90% live to get your diploma) 

Unit 1

Introduction to coaching: Coaching mindset, presence, core skills and ethics

Unit 2

The GROW model and beyond normative coaching models and the power of integration

Unit 3

Needs, Values, Beliefs and Strengths : integrating a positive psychology approach

Unit 4

DISC personality profiling (you get an additional certification) helping you communicate more effectively with clients

Unit 5

Transactional analysis informed coaching methodologies

Unit 6

Somatic coaching

Unit 7

Positive Psychology and how to integrate models and theories into coaching

Unit 8

Neuroscience: the power of our thoughts and neuroplasticity

Unit 9

Your Coaching Approach: beyond the course and embedding reflective practice

PLUS we are very aware that the narrative for many coaching organisations is everyone can achieve, we believe this alongside being aware that some people experience significant structural issues which means it is hard to succeed. 

We therefore offer additional resources and training around equality and diversity and partner with third sector organisations to provide pro bono opportunities if you are interested. 

Learning Goals:

  • ​To develop well rounded and confident and highly competent professional coaches who stand out in the industry
  • ​​To ensure coaches are working ethically and within ICF and AC boundaries
  • ​​To develop coaches who are passionate and professional and build purpose driven businesses 
  • ​​To help our coaches to secure clients and build / grow their coaching practices 
To develop well rounded and confident and highly competent professional coaches who stand out
 in the industry 
​To ensure coaches are working ethically and within ICF and AC boundaries
​To develop coaches who are passionate and professional and build purpose driven businesses 
​To help our coaches to secure clients and build / grow their coaching practices 

This course is wide-ranging bringing in theories from neuroscience, 
positive psychology and transactional analysis as well as 
normative coaching methodologies. 

It is designed for you to build your own coaching style and coaching approach. 

We believe in equality and diversity so run a number of workshops to help inform your practice and integrate learning throughout the course. 

This sounds great: When Does It Start? *you choose ONE of these options*

This sounds great: When Does It Start?

Our next cohorts start in September.
You choose the session time: 

  • ​​
  • ​​Monday 10-2pm starting on the 27th September with three weeks off over Christmas
  • ​Wednesday 6-10pm starting on the 29th September
  • ​Weekends - 6 weekends Saturday - Sunday 9-5.30pm starting 9th and 10th October (6 weekends always 2nd weekend of the month and then the final Saturday)
Monday 10-2pm starting on the 27th September with three weeks off over Christmas
Wednesday 6-10pm starting on the 29th September with three weeks off for Christmas 
Weekends - 6 weekends Saturday - Sunday 9-5.30pm starting 9th and 10th October (6 weekends always 2nd weekend of the month and then the final 7th Saturday)

Investment : £5000 plus VAT or 12 x £500 plus VAT 

This includes:

10 hours of coach mentoring with an experienced mentor worth - £1000 (which means that when you want to get accredited with the ICF it is a direct route to ACC or PCC status) 
Access to Accelerate your success online program worth £497 
Monthly group business coaching and mentoring worth £2000
​Feedback on 4 recorded sessions worth - £600
​Additional bonus modules and resources worth £2500 including coaching tools and masterclasses
Access to our membership community The Coaching Hub for the duration of the program worth £250 
4 core course texts sent to your door worth £50 

This is over £7000 extra value PLUS if you want to apply for ICF ACC or PCC you have the direct route (you don't need to pay for mentor coaching or additional training as you do with ACSTH courses or CCE's) 

By having everything in one place you save money and time PLUS you have the peace of mind to know you won't have to invest more to become professionally accredited 

"I can 110% recommend Ruth's coach training. It came at a perfect time for me as I was looking to branch out with the services I offered clients and it has worked out really well.

The sessions were well-timed and well-paced, with the right amount of support and feedback. I was part of a fantastic cohort of women I found the online format engaging and convenient. With lots of opportunities to work with Ruth and others on the course, as well as mentoring sessions, we were able to learn a huge amount over the seven-month duration.

If you are looking for a coaching course that really delivers and a trainer who cares, this is it!"

Natalie Trice, The Visibility Duchess
Confidence Coach and PR Mentor for Media Professionals 
and Small Business Owners


"When I started the program I had been working as a coach formally for more than a year and in over 20+ years as a pharmacist. During all of that time I had been using coaching and training and I really wanted to use it properly and be top of my game with it. I was lacking knowledge and confidence to go deeper with people.

The course has given me a deeper understanding of what coaching is and how I can get the best results for my clients. It has shown me this whole world that I want to explore and do even more in. The biggest thing is the confidence that I now have in terms of being able to deliver for my clients.

It is amazing how my business has developed and changed over the last six months with the help of the course and working through the challenges, thoughts and ideas with such a range of coaches has been hugely beneficial. I have really shifted to a corporate client base and it is a really interesting shift for me.

I think if you want to be a coach, work as a coach, be successful as a coach, be confident as a coach, then this is the course for you. It's unlike any training that I've ever done before, it's just great. I never worry about coaching someone now. I feel like I always know where to go. I can respond and I don't go in thinking what I am going to ask them. I can be completely curious and open to what they want to do in the session and it works: it is so much better for them and I just love it. I'm so happy to take the full joy out of it."

Francesca Aaen, 
Business and Performance Coach

Q & A

How much is the time commitment? 

The Professional Coaching Diploma is both thorough & in depth. You'll have 4 hours of training a week (or 16 a month) and you' ll need to commit to doing 1-2 hours of coaching each week on top of this, plus at least 1 hour of personal development work.
If you want to get your ICF accreditation at the same time as you graduate, then you’ll need to do approx. 4 hours of coaching a week rather than 1 -2 (you coaching other people).

Why is it more expensive than other courses? 

 Because we have smaller cohorts, more in-depth training (and more training hours), 10 mentor hours and teach to the highest ICF standards at ACTP level (if you aren't sure of the difference check
their website!)AND we provide valuable business mentoring support to grow your coaching practice, which is rarely provided in other programs. We do this because we want our graduates to coach and be able to build a thriving coaching business, not just do a qualification

What are the other people like? 

It is a wide range of people from those brand new to coaching & looking to retrain; business owners wanting to add coaching to the mix of what they are doing; and existing coaches who want a professional qualification & to become the best coach they can be. People have varied backgrounds including:education, entrepreneurship, HR, social work,
accountancy, professional services, PR and marketing, academia, law, journalism, project management and engineering. You don't need any formal academic qualifications ..only the ability to learn and take on feedback

What if I don't know anyone who wants to be coached? 

That’s ok! Especially if you’re not ready to tell friends & family you’re retraining. You’ll be matched with a coaching buddy in the program and we have links with organisations for pro bono coaching opportunities. You are also able to tap into Ruth's network at certain points to get pro bono clients AND we help you with how to get paid clients too 

How will you help me with my business? 

Ruth is one of the most highly regarded business coaches in the UK– one of less than 75 at the highest MCC level
- and has worked with 1000s of people to help them get their first client or to build and scale. You'll get access to her expertise, as well as the other experienced trainers all running their own coaching businesses, who are there to
share and support you.

How will it help me stand out?

The course is taught to an incredibly high standard which means that your Professional Coaching Diploma help you to stand out in a crowded and unregulated market and can be used to get accreditation with the ICF and AC. 

Requirements to meet to join the program;

You understand the level of commitment the Diploma requires and are willing to coach outside the program to gain experience.
You are open to receiving feedback and are keen to develop and become a certified coach.
You agree to abide by the ICF ethics guidelines and to get appropriate insurance.
No formal qualifications are required ... only the ability to learn and take on feedback!

Payment of tuition and fees: 

All payments for fees will be completed by the start of the program, if you are paying on a payment plan you will have paid at least the first instalment when the program starts. 
Late payments may mean that your place on the program is reviewed according to our terms and conditions. 

Is the course ICF accredited? 

The course is accredited to the ACTP standard for the ICF.
This is a full coaching diploma (ACTP) program which is taught in accordance with the ICF standards and code of ethics and offers fast track to ACC and PCC. 

I'm outside of the UK and VAT isn't applicable. What do I do?

If VAT is not applicable because you're based outside of the UK, please contact ruth@ruthkudzi.com to arrange payment.

Q & A

How much is the time commitment? 

You have 4 hours a week (or 16 a month) and you are excepted to do 1-2 hours of coaching each week on top of this plus at least 1 hour of personal development work.
If you want to get your ICF accreditation at the same time as you graduate you need to do aprox 4 hours of coaching a week. 

Why is it more expensive than other courses? 

Because we have smaller cohorts, more in depth training (and more training hours), 10 mentor hours and teach to the highest ICF standards at ACTP level (if you aren't sure of the difference check their website!) AND we provide valuable business mentoring support which is rarely provided in other programs we do this as we want our graduates to coach not just do a qualification. 

What are the other people like? 

It is a wide range of people from business owners who want to add coaching to the mix of what they are doing, existing coaches who want a professional qualification and those who are looking to retrain. 
People have varied backgrounds including; education, entrepreneurship, HR, social work, accountancy, professional services, PR and marketing, academia, law, journalism, project management and engineering. 
You don't need any formal academic qualifications only the ability to learn and take on feedback. 

What if I don't know anyone who wants to be coached? 

This is okay, you have a coaching buddy in the program and we have links with organisations for pro bono coaching. You are also able to tap into Ruth's network at certain points to get pro bono clients AND we help you with how to get paid clients too. 

How will you help me with my business? 

Ruth is one of the most highly regarded business coaches in the UK and has worked with 1000s of people to help them get their first client or to build and scale. 
You get access to her expertise as well as the other experienced trainers who share and support you.

How will it help me stand out?

The course is taught to an incredibly high standard which means that your Professional Coaching Diploma help you to stand out in a crowded and unregulated market and can be used to get accreditation with the ICF and AC. 

Requirements to meet to join the program;

You will be aware of the commitment for the program and will be willing to coach outside the program to gain experience. 
You will be open to receiving feedback and will be keen to develop and become a certified coach. 
You will need to agree to abide by the ICF ethics guidelines and to get appropriate insurance. 
No formal qualifications are required. 

Payment of tuition and fees: 

All payments for fees will be completed by the start of the program, if you are paying on a payment plan you will have paid at least the first instalment when the program starts. 
Late payments may mean that your place on the program is reviewed according to our terms and conditions. 

Is the course ICF accredited? 

The course is accredited to the ACTP standard for the ICF.
This is a full coaching diploma (ACTP) program which is taught in accordance with the ICF standards and code of ethics and offers fast track to ACC and PCC. 
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